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About us

Seth and Lee met on their very first day at Brandeis University. And while the details of that first conversation are in hilarious dispute, thirty years later they are still close friends. (And still both married to women they met at Brandeis!)

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While Seth and Lee’s personal origin story may be in dispute, they both agree that GapWell was created to address an emerging and fast-growing opportunity in the marketplace:  to develop meaningful experiences for individuals who want to enhance their personal and professional lives.

 

These growth opportunities are too valuable to not experience.

GapWell founders Seth Kessler and Lee Sosin
GapWell founder Seth Kessler

About Seth Kessler

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A savvy collaborator and growth generator, Seth has spent much of his career focused on the digital and physical elements of a global marketing supply chain. Leading high performance teams, transforming complex multi-national organizations through periods of major change, and leveraging technology to make the seemingly impossible possible, Seth has a proven 20+ year track record delivering award-winning results to blue chip clients and industry partners. After selling a family-owned business to InnerWorkings, Seth held numerous roles including the President of Global Solutions as the public company skyrocketed from $100 million in sales to over $1.2 billion. Seth has an MBA from The Wharton School at the University of Pennsylvania (where he received fellowships from the Price Institute of Entrepreneurial Studies and the Milken Institute) and a BA from Brandeis University.

GapWell founder Lee Sosin

About Lee Sosin

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Lee is an advisor, consultant, and fractional-CMO who helps B2B and B2C companies create stronger brands, better pitches, and more effective marketing. Lee was previously Chief Marketing Officer of Green Roads, where he transformed a commodity company in a crowded market into a human-centric wellness brand that customers love. Prior to Green Roads, Lee had a successful track record as a senior executive at Hearst, Yahoo, and Time Inc. In those roles, he built and led marketing and content teams, drove considerable revenue growth, innovated new products, architected meaningful partnerships, and exceeded goals. Lee has an MBA from Columbia University and an MFA in Motion Picture Producing from USC and a BA from Brandeis University.

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